Who We Are

HDI Wholesale is a national toy distributor & importer. We work with non-profit organizations, retail & online stores, schools and government agencies to ensure they are getting the best products for every dollar spent. We support programs ranging from toy and school supply drives to rehoming and disaster relief. If you have a need, we will work with you to find the best value supplies to support your mission.


Our History

HDI has been in business for over 35 years. We evolved from a brick and mortar retailer in outlet stores through many transitions to become a strong importer and distributor that can meet your needs today.

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Our Mission

We work year round to insure the best quality and largest variety of gifts and toys, as well as school and household supplies for the lowest possible cost for our clients.

Our Team

Nola Scherer-Luft

President of HDI

HDI has been Nola's mission since 1981. Her vision and leadership has made HDI the the best in our industry.


Sara Depies

Vice President

Along with finding the best quality items for our customers, Sara has many years of sales experience. She makes it a priority to stay current with our customers needs and product requests.


Scott Steffes

Account Manager

An avid communicator and detail oriented sales manager, Scott has superior product knowledge and customer follow through.


Nancy Bear

Special Accounts Manager

Problem solver and a people person, Nancy has a strong background in managing key customer accounts and campaigns. Contact her to place your order today!


Mark Uecker

Account Manager

Mark comes to HDI with many years of customer service experience. Mark has great follow through and loves building relationships. He wants every customer to have the best experience possible.


Annmarie O'Brien

eCommerce and Marketing Manager

Annmarie is excited to help you place your important orders quickly and easily. Her technical knowledge combined with a background in social services, make her a great fit for HDI.


Brenda Noennig

Warehouse Manager

Brenda is a true transportation specialist. When it's "crunch" time - Brenda makes sure that our customers get their products in time!


Margie Wagner

Order Processing

Margie has been with HDI for over 20 years. She is essential to our team. Margie enters and processes all the orders, manages our phones and assists the sales team.


Mary Ryan


Mary has been a long-time member of the HDI Team. Mary makes sure we are always in balance. She is our chief bean counter.